Is call to action button matters?
If you are seriously doing affiliate marketing, email marketing or selling directly through digital marketing then you know the value of a call to action button.
This is the game changer in internet marketing, if you have written effective & useful personalized content for your audience and without caring much about a call to action button then that may be useless in conversion point of view.
This is why many internet marketers think that affiliate marketing is tough, but I think yes it is tough, for those who are not caring much each and every necessary step in internet marketing.
First, you have to understand the psychology of buyer. What will hit their mind to click on your CTA. There are many factors for that. You have to learn some basics of human psychology also for that you can read some books also. Because books are the better way to understand it in the better way.
Let me take the example of email marketing, first, you need to think twice why you are sending an email to someone. Or just imagine, you are one of your email subscribers, and you got an email related to some useful product offer. You opened that mail and read.
Was it really an attractive offer?
What you mean by but?
It means that, that email was not capable of to grab your attention to fulfilling the real purpose of that mail.
So, now you know the value of call to action button. It is vital to use it properly in your email and your landing pages too.
Believe me, optimization is the only way to boost your conversion rates higher that may be in different ways. This time, I am talking about Call-to-Action button.
Every single email you write should have a solid, compelling call to action button.
Apart from these, there are some tips which can assure you to get higher CTR, just you need to follow important steps.
What is Call To Action(CTA)?
Call to action is a very intuitive feature of a page that aids to initiating the business proposals and generating inbound leads with substantial higher probability. In other words, we can say that Call-to-action (CTA) buttons are the buttons on your landing pages to attract users towards your goal conversion.
This adversely affects the sale of any product and for that reason, every online marketing service must include a CTA button on their website or social media pages based on their interest to enhance their trade.
Some tips for creating CTA button in your email campaigns
- Focus on Material Design and slight animation.
- Some of the highly convertible in CTA are creating buttons like, Sign Up, Call Now, Send an Inquiry, Buy Now, etc.
- It is important to create forms that look interactive and beautiful. Also, make use of interesting phrases so that it impels user to provide their personal information.
- Always keep in mind that colors are also an important factor in CTA, read this article to know more about color psychology for more conversion.
Call to Action Best Practices with Examples:
There are many call to action phrases which you can include in your content. I am going to discuss here some tips with phrases one by one.
#1. Use Action-Packed Text, Call for Action: Try to put your action words along with some texts related to your offer. Like-
Try Our Free Trial
Reserve Your Seat
#2. Show a Sense Of Urgency: If you put some urgency in your CTA that will give you better CTR.
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Download the Build Apps E-Course for $40 $20!
Register For The Ultimate Affiliate Webinar Now!
You can use another call to action synonyms to optimize well your CTA button. Keep testing for the better return.
#3. Keep it Above the Fold: Always put your CTA above the fold that user never miss it.
#4. Snazzy Button Shapes: Button shapes are also an important factor, you can’t ignore it. Rounded, square, rectangle or any other shape each matter for different type of offers. You’ll have to choose whether you want to go with a rounded button shape or square buttons.
#5. Using negative space Effectively: Negative space gives your call to action button room to stand out among your other content and sets it apart.
#6. Size and Color: Color and size used to great effect on your CTR.
(I). Your call to action buttons should be the largest button on the page.
(II). Use contrasting colors for smaller buttons.
(III). Use few distinct colors for larger buttons.
#7. Go with 1st Person Speech: I have a personal experience to share this more clearly. I was using CTA “Get your free copy”, this was indicating to the second person. What I did, I changed it to first person “Get my free copy” and you don’t believe, this small change increased my CTR 80%. Now you know the value of first person speech. You can’t take it lightly. So check this at your end.
#8. Add Blinking texts: Nowadays marketers are using some blinking text just below the CTA button to get more CTR. They are using texts like “HURRY! Offers ends today!” as blinking texts and they getting good CTR than average.
Wrapping it Up
These were the small and effective tips to optimize your Call to Action buttons for better results. This didn’t end here, it’s just sample which I have suggested you and I hope you enjoyed this. No doubt there are many hidden gems, there are many call to action examples to understand it better. We just need to keep trying daily with new ideas. If you failed to put right CTA at a good place with some power words, then don’t expect for good results. Now it’s your turn optimize your CTA button to call for action.
Just do it right way, you need to understand your targeted audience first. Then optimize your call to action button accordingly.