Earn while you sleep.
Sounds good?
Of course, everyone wants to earn more and more.
But how is it possible?
Have you ever felt that your site/blog is ranking for many high search volume keywords but you still earning low?
And on other hand, some other bloggers are earning good while they are ranking for low search volume keywords.
Yes, I know, you know well about CPC.
Why CPC of few keywords are very high?
It’s all about the game of business. Advertisers are ready to pay more than their competitors where they get business for themselves.
That’s why for some keywords, we get high CPC.
So the question is what are these keywords? How to understand the phycology of such keywords?
To understand it in a better way, you need to put yourself in customers shoe.
For few minutes, Imagine you’re a customer starting your search from the awareness phase. What questions are you likely to have? Find keywords that reflect questions and answers that prospective customers are likely to ask.
- Where can I buy helmets?
- What are the best rated helmets?
- What are the best helmets for my head?
- Which helmets are secure?
- Best helmets reviews
- Top selling helmets
These above are the sample of keywords.
These keywords are known as buyer intent keywords. Buyer intent keywords have potential to convert any visitors into the buyer.
To understand it better, you must know the other types of keywords too.
Types of Keywords in SEO
Four types of keywords are categorized on internet marketing.
- Navigational
- Informational
- Transactional
- Commercial
1. Â Navigational
When Internet users type in a company or brand name, it means they are performing a navigational search. Users already know about the company or product and just want to find the correct Internet address to get to the site.
2. Informational
Mostly these keywords have high search volume. They are starting with How, Why or simply putting the general topic keywords. These keywords are not convertible to users.
3. Transactional (Buyer Intent)
Transactional keywords have potential to reach more targeted people who have the intention to buy a product or service. In this case, the user already knows about the product, he/she is looking for the top place to buy that product. Such keywords feature word terms such as buy, offer, for sale, discount, review, cheap etc.
4. Commercial
This is a broad category of various keywords which has a great deal of probability of bringing to the site real customers. The keyword is commercial or not depends upon the niche of the site. We can easily filter out the commercial keywords, just by searching the keywords in google and check the results.
So, now you know the type of keywords.
And now we will more focus on buyer intent keywords.
So what are “Buyer Keywords” Anyway?
The most obvious ones are search phrases that include “buy”, “review”, “discount”, “cheap” and so on but actually, there are hundreds of more search terms that show buyer intent that most people just never think of.
Buying Keywords List
- where to buy [product name] (online)
- buy [product name] (online)
- where can I buy [product name]
- where to find [product name] (online)
- where to shop for [product name] (online)
- cheapest [product name] (online)
- [product name] for cheap
- cheap [product name] (online)
- best [product name] (online)
- get [product name] (online)
- best [product name] website
- best [product name] site
- best price for [product name]
- cheapest price for [product name]
- lowest price for [product name]
- best savings for [product name]
- cash back for [product name]
- coupon for [product name]
- coupon code for [product name]
- [product name] coupon
- [product name] coupon code
- [product name] discount
- [product name] bonus
- luxury [product name]
- high price [product name]
- high priced [product name]
- brand name [product name]
- big [product name]
- biggest [product name]
- expensive [product name]
- top of the line [product name]
- best of [product name]
- how to … with [product name]
- [product name] review
- new [product name]
- used [product name]
- budget [product name]
- inexpensive [product name]
- low cost [product name]
- low priced [product name]
- good price for [product name]
- reduced [product name]
- sales-priced [product name]
- [product name] on sale
- clearance [product name]
- closeout [product name]
- compare [product name]
- buy [product name] with credit card
- buy [product name] with paypal
- [product name] special
- bargain [product name]
- discontinued [product name]
- discount [product name]
- [product name] promo
- [product name] promo code
- second hand [product name]
- refurbished [product name]
- [product name] overstock
- brand new [product name]
- [product name] in stock
- [product name] pre-owned
- find a [product name]
- get a [product name]
- Top 10 [niche] (year) (so this search term could look like “Top 10 video games in 2015″)
- Best [niche]
In Other Way
affordable KEYWORD
bargain KEYWORD
best KEYWORD
best price KEYWORD
best reviews of KEYWORD
buying KEYWORD
buy KEYWORD
buy KEYWORD online
cheapest KEYWORD
cheapest KEYWORD online
cheap KEYWORD
cheap KEYWORD online
compare KEYWORD
compare prices for KEYWORD
deals for KEYWORD
discounted KEYWORD
discount KEYWORD
for sale KEYWORD
get cheap KEYWORD
get the best price for KEYWORD
how do I get KEYWORD
KEYWORD best price
KEYWORD cheap
KEYWORD compare prices
KEYWORD for sale
KEYWORD for sale online
KEYWORD on amazon
KEYWORD on line
KEYWORD reviews
KEYWORD sale
KEYWORD under $50
low cost KEYWORD
low price KEYWORD
online KEYWORD
price compare KEYWORD
price comparisons for KEYWORD
price comparisons KEYWORD
price comparisons of KEYWORD
the cheapest KEYWORD online
what is the best price for KEYWORD
where can I buy KEYWORD
where can you buy KEYWORD
where to buy KEYWORD
who sells KEYWORD
who sells KEYWORD cheap
who sells KEYWORD the cheapest
who sells the cheapest KEYWORD on line
pay now
pay
get
get more
subscribe to
buying
getting
purchasing
how to buy
how to pay for
how to get
how to purchase
Anytime user is looking for a model number = they are close to a buying decision. (ex. Canon EOS 1300D )
Wrapping it Up
You may use these buyer intent keywords on your blog post, rank that and you can sell related affiliate product easily.
While these keywords are also useful in PPC. When you have to sell any product. You may get less traffic but conversion will much higher than other keywords. So don’t waste your time use these keywords smartly.
Enjoy!
Hello Sudhir,
Great tips buddy 🙂
Indeed a good keyword can rank our sites well on the SEO. People often complains that they are using varieties of keywords but the traffic which they want, is not being attracted towards them, while others are making a good amount of money by using just few simple keywords.
Surely we need to work smartly, we need to focus on what thew customers mostly goes for and
create our keywords accordingly.
Thanks for the share.
Shantanu.
Hi Sudhir,
Thinking of those buyer words literally gets in the mind of folks ready to plunk down their cold, hard cash. Or plastic. It is like being in their head. I make sure to use those buyer keywords you mention in my calls to action for my eBooks and courses to increase sales. Thanks for sharing 🙂
Ryan
very informative and helpful. I will use the buyer intel keyword in my blog. i recently got approval for AdSense but my AdSense earning is too low. after reading your post i got the idea of high cpc. I hope it will work for me.
Hi sudhir,
Your post is very informative and useful for those buyers who want to buy keyword seo.
You have mention awesome keywords for SEO in which i use buyer intel keyword in my blog as my friend suggested ,it is nice to use. After reading your post i got the idea of many keyword but main cpc.
thank you
-sweety