Do you know the whole concept of Google algorithm update 2016?
Yes, I am talking about Penguin 4.0, the real-time algorithm.
There are some dissensions among the top SEO experts about Google Penguin algorithm. So I tried my best to understand it deeply to know what is this algorithm, exactly?
I collected all possible information regarding this update. And I got many useful things to share with you.
Whenever Google releases any update officially, most of the SEO experts felt uncomfortable, initially.
But if you are doing all the things in right way, then no any updates will affect your work. So, always try to keep things in a genuine way. You’ll never need to worry about algorithm updates.
What is Google Penguin 2016 Update? [Google Algorithm Update 2016]
The Penguin Update was introduced to battle spam link tactics and monitor the quality of links to a website in April 2012. There were many updates in this Algo since now.
But, In this year September 23, 2016. It came with the latest update, known as Penguin 4.0. Which is also called as the real-time update Algorithm.
With this Penguin real-time algorithm update, It will catch all the spam links more quickly. And if your site penalized by this algo. You have to remove those unnatural links quickly, and you will again get back your SERP, whenever recrawls your site again within next few days. Means, you don’t need to wait for next algorithm update.
Now, the data refreshes in the real time, so the changes will be visible much faster, typically taking effect shortly after they recrawl and reindex a page.
“Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Now Penguin is real-time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page,” wrote Gary Illyes on the Google Webmaster blog.
Key Features of Penguin 4.0
#Penguin is real-time now
It has both the bad and good impact on your SERP because now it becomes noticeable faster. Whatever you do wrong or right linking, it will calculate your work faster and provide you the result as per your page linking.
In the earlier phase, if you built some bad links that guaranteed a penalty, you might have had to wait months for the next crawling to see the results.
# Penguin allows you to recover Google Penalty faster
By chance, if your site has penalized, you can improve your site sooner by removing spammy links. Google crawlers will recrawl your site and give you positive result very quickly.
#Google will penalize only spammy page or part, not whole domain
If any page of your website has unnatural backlinks, then Google will penalize only that part or page and not your entire domain.
So there will be no negative sitewide ranking.
#Penguin becomes part of Google core algorithm
Therefore becomes a ranking factor.
Demerits of Penguin 4.0
If we talk about demerit, then I can say that Penguin is so dangerous because you will never be informed if your website is penalized. You have to keep an eye on your ranking pages. If you see a sudden drop in any ranking pages, then that page may be penalized.
Both the process, recovery, and penalization becomes faster. Like double-edged sword.
How to Protect your site from Penguin 4.0 update?
If you don’t want to see unexpected SERP drop, then you must follow these points.
1. Try to fix a scheduled monitoring of all your all keywords.
2. Always try to get natural backlinks, never go for unnatural or spammy links. Keep your backlink profile healthy and clean.
3. Remove all bad links using disavow tool, which is coming to your website.
As I told you, if you are doing everything in right direction then you don’t need to worry about any update. But sometimes, you don’t know what you have done wrong. In that case, you may penalize by these updates. But earlier, you have to wait for months to know what you did wrong for your site. Now, in case of link buildings you don’t need to wait for a long time because this algorithm is real time update. You will get it faster. And as faster you get, faster you can recover. So I think nothing is wrong.
What are your thoughts about the latest Google Update? Do share here..