If you know even a little about SEO then you must be knowing about the two types of SEO.
Yes, it is – ON PAGE SEO and OFF PAGE SEO.
So if you want to get higher rankings in google then you must work on ON-PAGE SEO and OFF-PAGE SEO.
In this guide, I will cover how you can optimize your website for OFF-PAGE SEO.
OFF-PAGE SEO signals are one of the most important ranking signals to google.
Now to make it simple, OFF-PAGE SEO is all about “Backlinks”.
Some of you may say, what is a Backlink?
A link on someone else’s website pointing to a page on your website is considered as a backlink.
Getting backlinks from higher authority websites will help you to rank higher in google.
And if the number of backlinks you have to your site is good then that’s great for your Google rankings.
Google considers and ranks based on the two types of OFF-PAGE SEO signals.
- Page Level Backlinks
- Domain Level Backlinks
Page level backlinks are looked and considered first and then the domain level backlinks are given importance.
And I don’t here mean that the websites having the higher number of backlinks will rank higher.
NO…NO…NO….That’s not what…I am saying.
I am saying that the websites having “more number of quality backlinks” to their site will rank higher in google.
Yes, I am saying “Quality Backinks”.
Great. Now you know about the role and importance of backlinks for ranking higher in google thoroughly.
Now, how do I build quality backlinks to my site? –You may ask.
The answers is…
There are many off-page seo techniques which you can use to create high quality backlinks to your site.
And I promise to you that these off-page seo techniques will help you to rank higher in google.
So let us look at some effective OFF-PAGE SEO Techniques in 2018
I will rank these off-page seo techniques according to their effectiveness and popularity.
So let’s get the ball rolling.
List of Effective Off Page SEO Activities in 2018
1. Guest Posting
Guest Posting is one of the most famous and effective way of building high quality backlinks to your site. You have to find sites relevant to your niche and then you can just ask them if they accept guest posts or not.
If yes, then just craft a compelling content and ask them to publish it on their website.
That is it. Now you have earned a backlink to your site through guest posting.
2. WEB 2.0
WEB 2.0 is my second favorite OFF-PAGE SEO technique. It is also one of the most effective off-page seo techniques used by SEO professionals.
To do web 2.0, you will create free websites on sites like blogger.com, wordpress.com, tumblr.com, and weebly.com.
These sites are known as web 2.0 sites. Its domain name will look like this https://www.yourdomain.blogspot.com
As the authority of these web 2.0 sites are high, backlinks from these sites are very helpful.
Now you can yourself post articles on these sites. And that articles can have links to your main site. In this way you will create high quality backlinks to your site.
3. Social Bookmarking
Social bookmarking sites are helpful in getting backlinks to your site. And the best part is that “Social Bookmarking is Free”.
In social bookmarking, you just have to share your published content on different social bookmarking sites.
To do social bookmarking you just have to add your URL which you want to bookmark. That’s all.
Some of the well-known and famous social bookmarking sites are StumbleUpon and Scoop.it.
4. Article Submission
Article submission is also one of the best off-page seo techniques used widely. Here also just like guest posting you will need to have an article.
Once you have an article, you can go to the article submission sites and then you just need to submit your article on the article submission sites.
And as soon as the admin of the site approves your article and publishes it….you get a backlink to your site.
5. Directory Submission
In directory submission you have to submit your website to different web directories on the internet. These directories will give you a high quality backlink to your site for doing site submission.
To do directory submission you have to enter Name, email, title, site URL, and description on web directory submission sites.
That’s all you need to enter to submit your site to web directories. But always submit your site to relevant category only.
And stay away from spammed web directories.
6. Business Listing
If you have a website and physical business too then business listing is very helpful to you.
Here you just have to list your business on the different business listing sites. You will need to add office address, business name, pin code, website, phone, and email id to list a business online.
Business Listing is builds authority and it also gives a high quality backlink to your site.
7. Classified Submission
Classified is one another great approach for doing linkbuilding. You can use free classified sites to create ads for your website.
Creating these ad copies will need title, URL, and description. It is simple, easy and effective.
Mostly classified sites submissions is used by e-commerce websites for promoting products and for creating high quality backlinks for free.
8. Forum Submission
Join some forums and participate in topics (threads) relevant to your site.
By doing forums submissions, you can not only earn backlinks but you might also end up getting referral traffic to your site.
Therefore forum submissions are very helpful, and that’s why it is a very popular off-page seo technique.
But you should only be a part of relevant and authoritative forums. Don’t join spammed forums.
9. Profile Creation
There are huge number of websites who allow you to create your profile on their websites. These website even ask you to add your website URL if you have got one.
And this kind of websites are known as Profile Creation Sites.
So find these sites, and create your profile (Add your website URL) on these sites and get a high quality backlink to your site for free.
And because these sites have high authority, backlinks from them are very beneficial.
10. Blog Commenting
Blog commenting is one of the simplest and easiest way of earning backlink to your site. You just have to visit blogs similar to your niche and then just comment on these sites.
Remember, Don’t SPAM.
Nobody likes spam comments. Neither me nor you. So take some time to read the article and then post a comment.
And once your comment gets approved, you will add up a domain referring to you in your backlinks list.
11. Media Submission
You can also submit different types of media to earn backlinks to your site. There are different type of media submission sites available.
For e.g. PDF Submission sites, Infographic Submission Sites, PPT Submission Sites, Video Submission Sites, Image Submission Sites, and Audio Submission Sites.
Create these types of media and submit it to these sites and earn free backlinks to your site.
Off-Page SEO is very important for a site. Don’t Ignore it.
And don’t be careless about it.
Use these off-page seo techniques to create high quality backlinks to your site.
Always check a website’s spam score before creating a backlink on that site.
Creating backlinks on spammed websites will hurt your rankings negatively.
So be careful about it.